“Grow” The first ad of the “Great Ideas” campaign was created for Kinney & Lange by Risdall Linnihan Advertising. Each double-spread ad will highlight the protection of great ideas by placing lightbulbs (“ideas”) in different settings. The ads will run in Minnesota Bench & Bar and other law publications.This ad uses a setting of a farm field at dusk to represent the growth of great ideas.

“Natural Resources” The second ad in the campaign compares great ideas to our precious natural resources and uses a sweeping evergreen landscape to visually grab the reader.

"Endangered" This ad compares great ideas to endangered species and substitutes lightbulbs for eggs in a nest. Photography was shot at Taylors Falls in Wisconsin.